Review: The Journal Artbook From QT Albums

PRODUCT: JOURNAL ARTBOOK FROM QT ALBUMS

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Overall Style: Modern, Minimal, Fine Art

Album Type: Layflat

Cover Style: Rustic Leather Wrap

Cover Options: One Style

Look of the Colour Prints: Vibrant and Bold Colours 

Look of the BW Prints: Deep and Contrasty

Paper: Soft, Textured, Matte

Standout Feature: Hand-torn edges

Price (10x10 - 15 spreads): $480

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OVERALL APPEAL

I was drawn to the QT Albums Journal Artbooks for many reasons. First, it’s visually striking, it really stood out as a unique offering from QT Albums. Although other companies offer leather cover albums, the Journal Album really differentiates itself with the Cotton Rag, torn-edge pages. These hand-made, custom albums are a perfect balance of modern meets rustic, the uniqueness of the binding and the cover really make it a stand out album, one that is eye-catching for photographers and clients alike.

PS. Looking for a free sample album from QT Albums? Find out more here.

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HOW THE IMAGES LOOKS

QT Albums uses archival pigment inks on the archival acid-free natural white cotton paper which means the colours are vivid and really rich. If you like bold, deep colours, you’ll love the look of your images printed with this combination of ink and paper. The images print really true to the edits, I’d say they almost add a bit of saturation and vibrance to them, really bringing them to life. I like to keep these things in mind when I’m adjustment my final selections for print to ensure my images print as closely to the delivered digital edits I provide my clients.

THE PAPER

The archival acid-free natural white cotton paper is soft to the touch, it has a really delicate, matte look to it. The feel is very unique to the product, it’s smooth but it has a slightly textured surface which is a really stunning combination with the matte finish of the paper. The real standout of the paper is the hand torn-edges. It makes it feel like a lot of care and meticulous work went into creating the album, giving you and your clients an instant wow factor when flipping through the pages. You’ll find yourself rubbing yourself rubbing your fingertips across the edge of the paper at every flip of the page, this sort of tangible experience really elevates the album especially when its in your client’s hands.

The album is not attached to the cover, which gives off the vibe that the pages are a stack of hand-torn prints. Instead of looking and feeling like a more traditionally bound album, it’s unbound and completely untraditional - making it truly unique as a wedding album offering in your arsenal. 

THE COVER

The design of the Journal Artbook comes with a cover page and a gold foil embossing for your title. It’s clean, minimal, and the pop of gold really stands out on the white cotton paper. The other beautiful feature of the cover is the rustic leather wrap that encloses the album. It’s high quality without being too thick or bulky and a really nice way to present the album to your clients. Instead of having multiple albums with linen covers, throwing one of these one of a kind albums into your offerings will really stand out and catch the eye of clients who are looking for something different that screams artistic craftsmanship.

SIZES AND SPREADS

The Journal Artbook comes in the following sizes:

4x4

8x8

8x12 (Vertical)

12x8 (Horizontal)

10x10

12x12

The quantity of spreads ranges from 10-25.

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PRICING

The average QT Albums Journal Artbook (10x10 with 15 spreads) costs $480.

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TURNAROUND TIME

Because the products are custom and hand-made to order the turnaround time is up to 25 days + shipping time. They do offer Rush Services if needed so you can satisfy any urgent orders without hassle.

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WHO IS THIS ALBUM FOR?

After seeing how the images print on the paper, I think photographers with any editing style could use this album and include it as an organic fit in their product offerings. If I were to recommend one type of editing style, I think it works best for “true-to-life” edits that have accurate exposures and aren’t desaturating specific colours or the images as a whole. But after seeing how my night portraits and brightly backlit ceremony photos looked in the album, I’m confident that anyones editing style will look good with this printing / paper combination.

If you are editing for more muted, subtle tones - then I think this album isn’t going to give you the look you want. The printing of this album really accentuates the vibrancy of the images so that has to be something you want highlighted in your prints.

If you editing only black and white images - I think this is a good album choice for you. The rich ink gives you deep blacks and adds some contrast. Punchy is definitely the way I would describe how the black and white images print in this album 

This album is modern, minimalist, and high quality fine art. The leather wrap also adds a little bit of rustic charm and warmth to the presentation of the album. So if those any of those words resonate with your style, then this album will fit seamlessly into your brand and your product offerings. It’s certainly a show stopper and I can see it being a favourite for clients. I always find that clients are drawn to a product that stands out, so I really think this once could be your potential best-seller and a go-to album of choice for many couples.

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FLIP THROUGH THE ALBUM

TIP: Before you order an album for you sample or for your clients, I recommend getting test prints from your supplier to ensure the printing and paper combination compliments your shooting/editing style.

I look forward to doing more album reviews going forward to help wedding photographers find the perfect products to offer their clients.

Stay tuned as next time I’ll be reviewing the Queensberry Flushmount album!

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GET YOUR FREE SAMPLE FROM QT ALBUMS

QT Albums is currently running an incredible promotion until the end of March 2021. If you purchase any sample album from them (their samples are 50% off) you’ll receive your investment back in the form of coupons to put towards your client orders. So basically you get a FREE SAMPLE album.

For more information, head to their website:

www.qtalbums.com

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READY TO LEARN HOW TO SUCCESSFULLY SELL AND DESIGN ALBUMS?

I know that as a photographer you may not inherently have the skills to sell and design albums, that's why I created the Album Workshop.

It's a self-paced, online course that teaches you the skills you need to CONFIDENTLY sell albums to EVERY SINGLE CLIENT and DESIGN BEAUTIFUL LAYOUTS that your clients will be proud to pass down for GENERATIONS.

Albums can be the key to a sustainable business and to providing your clients with the ultimate experience. 

In the course I guide you through all the ins and outs of offering albums to help you avoid COSTLY MISTAKES and learn to sell albums in a GENUINE WAY that isn’t off-putting to your clients.

I’ll teach you my method that only adds ONE HOUR to your work week so that albums can be used to make more money, without needing more bookings.

Invest in yourself and the growth of your business, there’s no better time then now.

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Are Albums The Key To A Sustainable Photography Business?

 ALBUMS CAN BE THE SOLUTION TO MAKING MORE MONEY WITHOUT NEEDING MORE BOOKINGS.

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Now, I know money isn’t the end all be all, in fact I personally have many other reasons for offering albums (and I know you do too). But the reality of it is that we’re entrepreneurs and our goal is to have a profitable and sustainable business.

We’ve hustled, put in all the extra hours, late nights & early mornings, done back-to-back-to-back days of shoots, and we deserve to reach a level of success where we CAN have the lifestyle we’ve always been working towards. If you’re like me you’ve probably spent WAY more hours on your business than you ever thought you would because you wanted to achieve a certain point of success (regardless how you define your it). Whether you’re chasing a specific goal or just success in general, sometimes we forget the bigger picture. Our business is supposed to afford us the lifestyle we want to live, whether that’s spending time with family, taking time off, or working on other hobbies / projects. Instead of feeling weighed down by our business, it’s supposed to give us freedom that we would otherwise lack working a standard 9-5 job.

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OUR BUSINESS IS SUPPOSED TO AFFORD US THE LIFESTYLE WE WANT TO LIVE.

One of the most time consuming aspects of our business is generating new leads and converting inquiries to bookings. Think about all those social media strategies, blog posts, ads, giveaways, meetings, and networking events you’ve done since starting your business. You spend a lot of time preparing for where your next lead is going to come from, and it can be a lot of hard work. It’s time to shift your mindset and maximize the leads / clients you already have right in front of you.

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BUT WAIT,

Before we go to deep into this, let’s get this straight. I’m not saying you should just stop all the work your doing to get new leads and new bookings in your business. It’s an extremely important part of your workflow that you really want to have working for you (ideally on autopilot).

What I AM saying is that if one of your strategies isn’t converting to a significant amount of leads and bookings (or any at all), then maybe your time is better spent on something else like maximizing your current client base. 

YOUR TIME MAY BE BETTER SPENT MAXIMIZING YOUR CURRENT CLIENT BASE

Albums can help increase your revenue without having to invest more time in getting more leads and more bookings, which can ultimately be the most time consuming and expensive aspect of our photography business. We’ve already acquired the clients so if we’re able to add a couple extra thousands of dollars onto each package, then suddenly we don’t need to book as many weddings (or portraits) to reach our financial goals. It’s really the classic mentality of working smarter, not harder. If you aren’t yet offering albums then you’re likely leaving a lot of $$ on the table - not the most savvy business strategy.

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Now if this has you a little down, it might be because you know that albums could make all the difference in reaching your goals and you’ve just always put off getting started. That’s OK, not all hope is lost! If you get organized and set up a strong marketing strategy, you can actually offer albums to past clients (from years back) in a way that will convert to significant sales. 

SO WHAT DO YOU REALLY NEED TO ADD ALBUMS INTO YOUR WORKFLOW?

Well, there are three things that you’ll need to profitably and efficiently include albums in your business:

1. ONE hour per week to work on album design/correspondence/orders/deliveries

2. Knowledge of album design and an album software (alternatively, outsource your album designs)

3. A marketing strategy and an organized workflow that maximizes your time

Pretty straightforward, eh? I want you to know that of course there are a million excuses to put off incorporating albums into your business, but the bottom line is that once you have an organized system and the skills to create / market albums, you’ll be dedicating a very small amount of time per week to see big returns. That’s just good business if you ask me. So if you’re willing to put in the time to get yourself up and running, soon you’ll find yourself with an album workflow that runs smoothly and increases your bottom line - without increasing your investment of time.

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WITH AN ORGANIZED SYSTEM AND THE SKILLS TO DESIGN/MARKET ALBUMS - YOU’LL BE ABLE TO DEDICATE A SMALL AMOUNT OF TIME EACH WEEK TO YOUR WORKFLOW AND SEE BIG RETURNS.

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READY TO LEARN HOW TO SUCCESSFULLY SELL AND DESIGN ALBUMS?

I know that as a photographer you may not inherently have the skills to sell and design albums, that's why I created the Album Workshop.

It's a self-paced, online course that teaches you the skills you need to CONFIDENTLY sell albums to EVERY SINGLE CLIENT and DESIGN BEAUTIFUL LAYOUTS that your clients will be proud to pass down for GENERATIONS.

Albums can be the key to a sustainable business and to providing your clients with the ultimate experience. 

In the course I guide you through all the ins and outs of offering albums to help you avoid COSTLY MISTAKES and learn to sell albums in a GENUINE WAY that isn’t off-putting to your clients.

I’ll teach you my method that only adds ONE HOUR to your work week so that albums can be used to make more money, without needing more bookings.

Invest in yourself and the growth of your business, there’s no better time then now.

4 Mistakes Photographers Make When It Comes To Selling Albums

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Whether you’re new to offering albums or it’s always something you’ve included in your business - it can sometimes feel like an uphill battle when trying to communicate the value of your physical products to your clients. It can be frustrating and can often push you to a point where you want to give up entirely - so what do most photographers do? They simply move their albums to an A La Carte menu and hope that once in a while someone will order one as a nice little bonus.

If you’ve been disappointed in the results of your album sales you may be making one of these crucial mistakes. Now even if you’re making these mistakes - not all hope is lost. It can be as simple as making one little change in your business to start seeing results that make a real impact in your business.

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IT CAN BE AS SIMPLE AS CORRECTING ONE SIMPLE MISTAKE TO START SEEING RESULTS.

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MISTAKE #1: YOU’RE NOT SHOWING OFF YOUR SAMPLES

This may sound a little blunt but if you don’t have a sample album, you’re not going to sell albums. The product we’re offering is tangible and that tangibility needs to be communicated in its truest form. The easiest way to showcase the value of an album is to let your clients see it and touch it for themselves. This tangible experience allows your clients to create their own emotional connection to the wedding album and begin to envision their own photos curated across each page. The way the photos look, the way the paper feels, it all matters when your client is trying to figure out the value of the product. So the easiest thing for you to do is create a beautiful sample album that showcases your work and the craftsmanship of the actual album and get that stunning sample album in their hands!

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Even if you can’t meet your potential clients in person, this doesn’t mean that the sample album is useless. In this instance, you’ll need to get a little creative. Create photo or video content of your samples so that the physical attributes of the album can be seen and communicated as best as possible to your clients. 

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MISTAKE #2: YOU NEVER TALK ABOUT ALBUMS

You may have a sample album and you include albums in your packages, but if you never talk about albums then you aren’t communicating their value and importance which can ultimately change the perspective your own clients have for your products. Easy little things that you might overlook can make all the difference in creating effective communication with your clients. Include social media posts about albums to begin to build awareness and value of your products (it also helps remind your past clients who didn’t get an album that it isn’t too late!). Whether you’re creating Tiktok videos or Instagram posts - these are channels where you’re communicating your brand values and ideas to clients so make sure you include albums once in a while, the payoff will be worthwhile in the long run.

This mistake doesn’t only apply to social media however. In order to fully embrace albums as a part of your brand you need to include them in all aspects of your marketing, this includes any point of contact you have with clients and potential clients like meetings and email campaigns.

If you need help figuring out how to talk about albums and get that messaging clear across all your market, check out my free resource: 6 Things You Can Do Right Now To Start Selling Albums. When you complete the worksheet you’ll have developed a way of communicating the value of albums that’s true to your brand voice and you’ll have a step-by-step guide on how to promote your products. 

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MISTAKE #3: POSITIONING ALBUMS AS OPTIONAL

If you already offer albums but you’re presenting them to your clients as an “add-on” to your packages - you’re communicating to your clients that albums are optional and not something that’s intrinsically valuable to your brand. Now, that’s not really the message you want to send when you’re trying to attribute (emotional and monetary) value to your albums. The idea of something being optional says that this product is a luxurious add-on, not a valuable necessity. It’s this sort of thinking that will prevent your clients from fully emotionally investing themselves in the thought of having a beautiful keepsake.

I see this with a lot with photographers who either have sort of given up on albums or they aren’t really sure if their clients actually want albums. What they do is they put their albums in an A La Carte menu - as an option for clients to add on to their package - and then end up selling less than five albums a year.

The problem here is that you’ve (sort of) blatantly told your clients that getting an album isn’t actually an important part of the process and by making albums optional, you’ve decreased their value in the clients eyes and you’ll always be facing an uphill battle in trying to convince them otherwise. 

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IF ALBUMS ARE OPTIONAL IN YOUR PACKAGES, YOU ARE DECREASING THEIR VALUE TO YOUR CLIENTS

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MISTAKE #4: GIVING TOO MANY OPTION

The last crucial mistake you might be making is that you’re giving your clients too many decisions to make. If your clients are presented with a lot of different options, it’s going to make it really hard for them to commit to anything at all. This is a common mistake that a lot of photographers make. With all the cover materials and paper types out there, it can be easy to pass along those decisions to our clients instead of just making them ourselves.

Presenting your clients with a small selection of curated options will removed the issue of having your clients face the paradox of choice, and will ultimate covert to more album sales.

If you want to learn more about how to curate choice for your clients by simplifying your offerings - check out this blog post. It provides three actionable steps you can implement to create a curation selection of offerings - so when you’re presenting them to your clients they won’t feel overwhelmed.

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Whether you’re making one or all of these mistakes, if you invest a little bit of time in shifting your current practices - you’ll start to see a shift in your clients mentality as well. All these strategies are put in place to raise the value of your albums in the eyes of your clients. The value isn’t the cost, the value is an intangible worth and importance that your clients attribute to albums and that’s something that starts with YOU. 

So if you’ve been disappointed in your conversions on album sales take a look at your process. If it’s not one of these mistakes, then there may be a different break in the communication between you and your clients. Evaluate HOW you are showcasing and elevating the value of your albums and see where there could be improvement. Two things will happen when we’re able to communicate the value of albums to our clients more organically:

1. It will lead to more conversion of sales
2. You’ll feel more confident and natural selling albums

If you ever feel lost or need an evaluation of your album sales process, you can either reach out to me directly or check our our Facebook community that has a ton of other free resources and is a safe space to ask questions.

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READY TO LEARN HOW TO SUCCESSFULLY SELL AND DESIGN ALBUMS?

I know that as a photographer you may not inherently have the skills to sell and design albums, that's why I created the Album Workshop.

It's a self-paced, online course that teaches you the skills you need to CONFIDENTLY sell albums to EVERY SINGLE CLIENT and DESIGN BEAUTIFUL LAYOUTS that your clients will be proud to pass down for GENERATIONS.

Albums can be the key to a sustainable business and to providing your clients with the ultimate experience. 

In the course I guide you through all the ins and outs of offering albums to help you avoid COSTLY MISTAKES and learn to sell albums in a GENUINE WAY that isn’t off-putting to your clients.

I’ll teach you my method that only adds ONE HOUR to your work week so that albums can be used to make more money, without needing more bookings. 

Invest in yourself and the growth of your business, there’s no better time then now.

Curating Choice: Simplifying Your Album Offerings

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 If a person is faced with too much choice it will paralyze them and more likely than not they will simply prefer to not make the decision at all. What does this mean for offering albums? If you’re giving your clients 5 different album types with 10 different cover materials and 3 different shape - they are going to feel overwhelmed and likely walk away from choosing one at all. So the biggest favour you can do for your clients is to limit the amount of decisions they need to make and in result, they’ll be more invested in learning about your products and getting emotionally connected to the process.

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WHEN YOU ARE DECIDING HOW MANY ALBUMS TO OFFER, MY ADVICE IS ALWAYS TO SIMPLIFY.

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If, at this point, you are still feeling like, “well, Ryanne, I don’t want to limit my client’s options because I want them to have the perfect album”. I hear you, I felt like that when I first offered albums too. I figured everyone has their own style and will want to see all the options that are out there to make sure they’re making the right choice. This is NOT the reality! Let’s step back and get a bit of perspective on the situation. 

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Let’s use ordering a pizza as an example. When I go to my favourite gourmet pizzeria there are 5-7 pizzas that the chef at the restaurant has decided to put on the menu. I’m able to clearly see the differences between each kind and quickly make a decision about which one will fill my craving. I order my pizza almost immediately and head home happy.

On the flip side, if I’m ordering from a chain pizza place, I always feel inclined to create my own pizza because there are just so many options. I proceed to sit there for a LONG TIME (usually on my couch at home) debating if I’ll get a white or red pizza, what toppings I should choose, and the type of crust I should go with. I’ll find myself wasting a lot of time by overthinking how to create the best build-your-own pizza and by the time I place my order I feel a little frustrated that I took so long to make up my mind. 

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WHAT DOES THIS MEAN FOR ALBUMS?

I think it’s a fairly self-explanatory example, but this same theory applies to how you present and offer your albums to your clients. If you apply the same strategy as the gourmet pizzeria, simplifying the offerings and tailoring them to your clientele, your clients will have an easier time making their decision and will actually have a more positive all around experience when they walk away with your product. If you treat your albums like a build-your-own pizza place, the process can become agonizing for your clients. Decision fatigue will eventually set in from contemplating all the different options you’ve presented them. If they end up choosing anything at all, the experience will be tainted by the exhaustion of having to make so many small decisions.

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SIMPLIFYING OFFERINGS AND TAILORING THEM TO YOUR CLIENTELE WILL MAKE IT EASY FOR YOUR CLIENTS TO MAKE A DECISION AND COMMIT TO AN ALBUM.

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Let’s make it easy for our clients, we have the opportunity to guide them towards a product they will love while enjoying the process of creating it with you. What we want to do is CURATE the choices for our clients. If you think about it, your clients are clearly drawn to your style, they love your photography, and by extension of that you can infer that they trust your taste and judgement on aesthetic choices. So when you are looking through all of the album options out there, notice which options YOU are gravitating towards and which ones fit seamlessly with your brand and aesthetic. After all, you’re an artist as well as a business person, so trust your artistic judgement and really lean into what’s inspiring during the decision making process.

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SO HERE’S WHAT YOU NEED TO DO TO CURATE YOUR ALBUM OFFERINGS FOR YOUR CLIENTS:

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1. SELECT 1-3 ALBUM OPTIONS THAT REALLY ALIGN WITH YOUR BRAND

Select 1-3 album options that really align with your brand (having two options is a real sweet spot if you’re just starting out). With all the incredible suppliers out there you can find albums that suite all kinds of styles. There is everything from velvet to leather materials, pastels to deep rich cover colours, square to landscape orientation, ultra-thick to ultra-thin pages, etc. It’s all out there.

If you’re just getting started, a few great supplies you can look into are: QT Albums (USA & Europe), Queensberry Albums (New Zealand), Red Tree Albums (USA), GTA Imaging (Canada), and Dekora (Canada).

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2. CUT DOWN THE CHOICES

Limit the choices for EACH album in terms of all the specifications they can have. Each album you offer should have a predetermined size, spread count, paper type, and cover option. I even suggest limiting the colour options to avoid overwhelming your clients.

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3. PRESENT OPTIONS IN A CONCISE FORMAT

Present the options that they do have in a concise format that allows easy decision making. Whether you are using a product guide or showcasing your albums in person, point out the defining features of each album that matter most to your clients. Donald Miller (a marketing expert in clarifying your message) said if you confuse, you lose. So keep in mind, your client doesn’t need to know the full explanation of why you offer the specific albums that you do, they just want to know what aspects will benefit them and ultimately make them the happiest.

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We all know decision-making is difficult and the last thing we want to do for our clients is create added stress when they’re working on putting together something as important as a wedding album. The whole philosophy of preserving photographs is meant to evoke positive feelings and it’s important to remind ourselves of that throughout the entire album process and experience. It can be especially hard for clients to make small decisions (for example: paper thickness) because they haven’t gotten to experience all the different options for themselves. On top of that, if we are giving out clients a lot of decisions to make, we are actually making it harder for them to commit to getting an album. At that point, we are doing both our clients and ourselves a disservice. 

So when you carefully curate the album options for your clients it significantly decreases the amount of decision making they have to do, which in turn alleviates a lot of that stress they may otherwise would’ve experienced. This actually transforms the album decision process into one where your clients feel like you have helped them commit to a product that is in their best interest and gives them fulfilment.

BONUS TIP: I’ll always recommend getting sample albums of all the options you offer so your clients can understand the differences and make an easy and informed decision. 

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READY TO LEARN HOW TO SUCCESSFULLY SELL AND DESIGN ALBUMS?

I know that as a photographer you may not inherently have the skills to sell and design albums, that's why I created the Album Workshop.

It's a self-paced, online course that teaches you the skills you need to CONFIDENTLY sell albums to EVERY SINGLE CLIENT and DESIGN BEAUTIFUL LAYOUTS that your clients will be proud to pass down for GENERATIONS.

Albums can be the key to a sustainable business and to providing your clients with the ultimate experience. 

In the course I guide you through all the ins and outs of offering albums to help you avoid COSTLY MISTAKES and learn to sell albums in a GENUINE WAY that isn’t off-putting to your clients.

I’ll teach you my method that only adds ONE HOUR to your work week so that albums can be used to make more money, without needing more bookings. 

Invest in yourself and the growth of your business, there’s no better time then now.

Why You Don't Need IPS to Sell Albums and Prints

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If you know anything about me, you know that albums are something I genuinely believe in offering my clients. I know in the past I’ve gone on and on about the importance of print and why you should have printed products available for your clients, but I haven’t talked a lot about how I go about selling those prints and albums. 

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IF YOU ASK ME, IT’S A MYTH THAT YOU NEED TO DO TRADITIONAL IPS (IN-PERSON SALES) TO GET YOUR CLIENTS TO INVEST IN BEAUTIFUL ARTWORK AND HEIRLOOM ALBUMS.

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I mean, let’s face it, an IPS model is not for everyone - for many reasons. You may not have a studio space to bring clients to, you may not live in the area where the majority of your clients live, or you’re just shy and awkward when it comes to selling and there is nothing more horrifying to you than sitting in front of people and telling them they should buy a $5000 gallery wall set from you. Whatever the reason is, you don’t need to give up on selling albums and prints if you can’t get on board with IPS. 

It’s 2020 and we are in the middle of a global pandemic, virtual-everything has become our new normal and it’s the perfect wave to ride when approaching album and print sales. I think it’s time to reimagine how we “sell” to our clients. Don’t get me wrong, I definitely see the importance in showing off products to clients, getting them in their hands so they can touch and feel them, I just like to go about it a little bit differently.

Instead of following a traditional IPS model, I developed my own hybrid style of offering printed products that suites my business and personality. I’ve put together a list of just some of the ways I’ve tailored my client workflow to achieve more album and print sales throughout their experience.

1. UTILIZE YOUR INITIAL MEETING

I’ll say it again and again, get sample albums / prints to show off your products. These samples are what you will share with your clients during your initial meeting, allowing you to showcase the different options you have and help them get excited about the tangible products you offer. The booking process needs to be exciting and fun for your clients and having the option to flip through your work with their own two hands is an easy no-pressure way to sell yourself (and the products) during a crucial step of the client experience.

For me it’s all about the initial meeting. When clients are in the midst of planning their wedding it can be a really exciting time for them and I want to keep that momentum going. They’re dreaming up what their day will be like and anticipating the beautiful photographs they will have of their own wedding. In these meetings I’m going to personally ensure that the feeling of their day is captured in hundreds of perfectly imperfect little moments and then I’m also going to make sure those memories are taken care of and preserved with artisan products that are worthy of displaying their images. 

While riding the high of the initial meetings, I go through all my album options with my clients - highlighting their features, the process, and the importance of printing your photographs. It’s at this point that they will decide what product is the best fit for them and their style - already making up their mind that they are going to get prints and an album when booking an initial package. It’s not uncommon for my clients to eventually upgrade their album option post-wedding and since they already made an initial investment for an album, the cost of upgrade is often worthwhile and more affordable now that the costs of the wedding are in the past. Not to mention that once my clients receive their wedding gallery they are so excited and happy with the photos that it only reinforces their initial decision to invest in printed products and this new found excitement often pushes them to upgrade.

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2. HAVE AN ONLINE SHOP

There are now multiple gallery hosts that provide the option of having an online store. If you aren’t familiar with these platforms, check out Pic-Time or Pixieset to see how they’ve integrated online stores into their galleries. I personally use Pic-Time and their advanced store features are an easy way for me to make multiple additional sales from my clients after their session. Why is this so effective? Well, first off, most people love to online shop. Giving your clients the opportunity to browse products at home (which is probably where they will be putting any prints or albums they purchase) will help them visualize what it would look like and give them a no-pressure feeling while shopping and your clients have free reign to check out the products on their own time. Having an online shop is the ultimate way to sell without selling - having the photos and products speak for themselves.

Another great feature of Pic-Time is that it automatically mocks up samples of how the products look with that specific client’s images (see the sample Pic-Time Shop below), this tool really helps your clients visualize themselves in the product and ultimately care about it.

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Screenshot of my Pic-Time Online Shop

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3. CHOOSE YOUR PRODUCTS WISELY

Just like your photography, your products should have a style and jive with your aesthetic and brand. Chances are your clients (who already like your work) will also prefer products that align with your brand. Consider how your work looks best, is it on a deep-matte or glossy paper? Minimalist framed gallery style prints or classic wrapped canvases? Take some time to reflect on what types of products really fit your work and you’ll see how your clients will fall in love with the products as much as they have with your photography.

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4.UTILIZE PHOTOS AND VIDEOS

The key to spreading the word about your beautiful products is through your advertising and social media channels. We’re photographers, so it makes sense to utilize the skills that we have to truly elevate our own promotion material. Take beautiful images of your albums and other printed products so that you have content to share across your marketing materials and social platforms. It’s great to have photos that highlight the different features of your products so that you can share that with potential and existing clients, keeping them informed really helps them narrow down what product are the perfect fit for their home and lifestyle.

Another great way to showcase the quality of your beautiful albums is to film a video of you going through it or (even better) having a client going through their own wedding album - that’s a gold mine! Your clients will love to see the albums you are putting out there for others and it will be a gentle reminder to make sure they get one of their own as they’ll start to understand the value and importance of owning one of their own.

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5. RUN A PROMOTIONAL OFFER

Now whether your clients committed to anything before their session or not, there is still the opportunity to offer them printed products after the fact. Running a seasonal sale can give them that extra little incentive to buy now that there’s an opportunity to save a few dollars on a product that may otherwise be out of their budget. The holidays are a great time to run a sale for example as many people are often stuck on finding gift ideas and they’re more inclined to spend money during the holidays.

Consider highlighting certain products that really fit your clients style and maybe even mock up some digital samples for them to really envision and create excitement. Seasonal sales have been extremely successful for me over the past few years and I highly recommend incorporating them into your own client experience.

If you’re looking to run your own seasonal sale, you’ll want to check out my free resource, The Ultimate Promotional Offer Checklist which will give you your own step-by-step guide for running a promotional offer to your clients.

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As the world continues to shift into a digital space I believe it’s important for us as photographers to adapt our businesses as well and keep up with the ever changing industry. Although I believe the traditional model of IPS is slightly outdated, I’m certainly not saying that there is no merit to the system. Many photographers have incredible success with their IPS workflow and client experience but it’s important to understand that there are other options out there if IPS isn’t right for your photography business. There are aspects of IPS that can be evolved and adapted to fit this new online world that we are living in, it’s just about narrowing your focus and cherry picking those elements that fit your business.

Ultimately, as entrepreneurs there will never be a single one-size fits all solution for any sales method but it’s important to take the steps to implement SOMETHING into your business. Product sales don’t have to be a scary and intimidating aspect of running a photography business, if you genuinely believe in the products and work you’re putting out there you’ll undoubtably find success in selling your albums because you’ll be able to communicate the important and value they have to any and all of your clients.

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READY TO LEARN HOW TO SUCCESSFULLY SELL AND DESIGN ALBUMS?

I know that as a photographer you may not inherently have the skills to sell and design albums, that's why I created the Album Workshop.

It's a self-paced, online course that teaches you the skills you need to CONFIDENTLY sell albums to EVERY SINGLE CLIENT and DESIGN BEAUTIFUL LAYOUTS that your clients will be proud to pass down for GENERATIONS.

Albums can be the key to a sustainable business and to providing your clients with the ultimate experience. 

In the course I guide you through all the ins and outs of offering albums to help you avoid COSTLY MISTAKES and learn to sell albums in a GENUINE WAY that isn’t off-putting to your clients.

I’ll teach you my method that only adds ONE HOUR to your work week so that albums can be used to make more money, without needing more bookings. 

Invest in yourself and the growth of your business, there’s no better time then now.

5 Tips for Taking Beautiful Photos of Your Sample Albums

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After you’ve put together a sample album, you’ll need beautiful images to showcase that album and create a buzz around your products. Since we live in a digital age, the majority of our marketing is online (until we have a face-to-face meeting with our clients). So even though we are looking to provide our clients with tangible heirlooms, the easiest way to let them know about your albums is if you are promoting them online on your website and through your social channels.

If you haven’t started your journey of offering albums getting a sample album is a great start. Check out my free resource, 6 Things You Can Do Right Now To Start Selling Albums for guidance on how to get started.

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YOU HAVE A BEAUTIFULLY CURATED SAMPLE ALBUM - YOU’RE GOING TO NEED BEAUTIFULLY STYLED PHOTOS TO MATCH

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No doubt you put a lot of time and effort into designing the perfect sample album that showcases your style of photography and your overall brand, making it equally important to have photos that highlight all that hard work and craftsmanship. You can use images of your sample album in all sorts of promotional and advertising materials, sharing them on instagram, on your website, in your pricing or product guides and in your online store. Regardless of platform you’ll want to highlight the unique features of your sample album and enhance the online viewing experience for your clients so they can imagine themselves holding one of your albums and skimming through its beauty.

So for this blog post, I’ve put together 5 tips for taking beautiful photos of your sample albums to ensure you put your best foot forward when marketing your products. You’ll be able to apply these tips the next time you go to photograph one of your gorgeous albums and you’ll end up with a ton of stunning content that you can use throughout all of your marketing materials and channels (efficient, right?) So let’s get started!

1. SET UP YOUR LIGHT SOURCE

The first thing you want to set up is your light source for your photos. I prefer a single light source (usually a large window) to create directional lighting. Make sure you turn off all other light sources in the room to optimize the control you have on the lighting. You’ll also want to use something to bounce light back into the shadows so that the details of the album really pop. If you have a v-flat, set it up on the opposite side of the window to bounce the light back in.

BONUS TIP: If you don’t have a v-flat you can use a reflector or anything really large and white (a large piece of paper, a sheet, or a white wall).

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2. FIND THE PERFECT BACKGROUND

Sometimes it can be difficult to find the perfect background to take photos of your albums. To keep things simple, try to find something around your house or studio that will fit the bill and remain “on brand” for you and your aesthetic. Ideally you’ll be looking for something semi-textured with a contrasting (or complimenting) colour to the album. For example, I have a reclaimed wood coffee table that has a beautiful, unique texture and is a deep, dark brown. The contrast between the dark wood and the white pages of the albums helps create definition and make the album really pop in the images. 

Now, I know not everyone will have a coffee table that is perfect for photos - and the good news is there are many other options for backgrounds. I’ll always suggest looking around your house to see what could work. Anything that has a visually interesting texture or a great colour can work. Things such as carpets, couches, or even a wooden desk or marble island can be great. Alternatively you can use seamless roll paper (white or any colour) to create a seamless backdrop and foreground for your images. This can have more of a product / studio photography vibe which may or may not work for your intended aesthetic.

If you don’t have anything around the house there are great Styling Board options out there (you can either make or purchase) that will give you a beautiful textured background for all of your album photos. Styling boards can be easy to transport and store, which is also a bonus!

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3. STYLE YOUR SET UP TO ALIGN WITH YOUR BRAND

Now when you get to the actual styling of the images you’ll want to make sure you’re putting together something that aligns with your brand and overall aesthetic. Utilizing props can create visual interest and really add personality to your album photos. Try using textures and pops of colour that fit in naturally with your brand aesthetic. 

Your props can be reused in different set ups and combined with other props, this way you aren’t sourcing new props for all your album photos. If you’re going to be laying your album or prints flat on a surface, try putting your phone (or something of similar thickness) beneath or behind the product to create dimension and a more defined shadows.

Be creative with the styling of your images, it’s the best opportunity to showcase your personality and artistic eye!

Here is a small list of props that you can have on hand for your album photos:

• silk ribbon

• florals

• dried flowers

• stamps

• wax seals

• cameras

• photographs or display boxes

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4. GET VARIETY

When taking the photos you’ll want to make sure you’re getting a variety of shots and angles. Be sure to photograph your best album layouts and the pages that really make your album stand out. 

You’ll also want to photograph the album with different compositions and arrangement of the props you’ve put together. If you just photograph the full album open from a bird’s eye view, your photos will start to look repetitive, so instead you’ll want to make sure you’re mixing things up. You’ll want to try rearranging the props, changing the angle of your shots, and getting different crops of the album (try photographing a single page or focusing on showing off the spine of the album etc). 

It’s also important to take photos that have a lot of negative space. These images can be easily used with text or a logo for your any advertising and marketing you may do (instagram stories, email campaigns, product guides and so on).

Here is a shot list to go off of when you are photographing your albums:

• The cover (horizontal)

• The cover (vertical)

• 3 of the best spreads from a birds eye view (showing off the full album)

• detail of the spine

• detail of the page thickness

• 3-5 shots of single pages 

• 3-5 shots with significant negative space

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5. USE THE HUMAN ELEMENT

The whole point of albums and print products is that they’re meant to be touched and held, they’re meant for your clients to interact with so it’s always important to include a human element to your photos. It helps keep your product photos fresh and unique while helping clients picture themselves as the ones holding or flipping through the album. Hire a model, invite a friend over, or use your partner to stand in for you. Now that there is a person involved you can create lifestyle images, instead of just product shots.

Here are a few ways you can incorporate a person into your photos:

• Have their hands flipping through the album on a table

• Have them sitting on a chair with the album in their lap (can be flipping through it or holding it)

• Have two people (a couple) together on a couch looking through the album on a coffee table and interacting with each other and the album.

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It probably seems like there are so many directions you can go when taking album / product photos but don’t get overwhelmed. Even if you just take a few simply styled shots of your first sample album, these photos will go a long way when you’re conveying the importance and beauty of albums to your current and potential clients. 

Remember that when you’re taking photos of your albums you want the images to reflect your STYLE and BRAND. Keep the props and colour palette on brand and the images will seamlessly fit in to the aesthetic of your website, instagram, and any product or pricing guides you have.

That’s it! These tools and tips should help jump start your process for taking photos of your albums and products. I look forward to seeing what you create!

If I missed any good tips or if you ever have a question feel free to drop a comment below or message me on Instagram.

Happy shooting!

- RH

Tutorial video coming soon.

Two Strategies To Organically Sell Albums

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Tell me you don’t get at least a little bit excited when you see your favourite clothing store having their once-a-year 20%-40% off sale. You just can’t help yourself and you click add to cart… to everything that you’d secretly been eyeing the past couple months. 

The psychology of why you’re more willing to commit to a purchase during a sale is a powerful tool. One that you can incorporate into your own business marketing strategy to sell more albums and printed products to your clients. But instead of focusing on the psychology (which will probably bore you) we’re going to focus on how to take advantage of two types of sales to get your clients clicking that “add to cart” button when browsing your online store.

You’ll find that the conversion rate while you’re running a sale is significantly higher then when you aren’t.

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SOMETIMES YOUR CLIENTS JUST NEED THAT LITTLE EXTRA INCENTIVE TO JUSTIFY A PRICEY PURCHASE.

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Another great thing about running a sale is that it’s actually a really easy way to organically integrate albums and other printed products into your workflow. You’re able to show off your beautiful products to your client and give them an opportunity to get them at a discount.

There are two types of sales that you want to be implementing into your business as strategies to sell more albums:

1. SEASONAL SALES

The first type of seasonal sale is one that revolves around a holiday. Great holidays to run sales for are Mother’s Day, Valentine’s Day, and the winter holidays. You may want to run a sale for a specific album you offer, maybe it’s a mini album that’s great for boudoir photos or maybe it’s an heirloom layflat album, perfect for some gorgeous family photos and the ultimate keepsake for your wedding clients who may not have had the initial budget to invest in a wedding album.

The intent is to have these ready as gifts that arrive in time for the holidays, so make sure you know the amount of lead time you need to both design the album and have it printed/delivered. (The last thing you want is to have gifts arriving late!) Even if you haven’t ordered any albums yet and don’t know how long that process may take, check your supplier for their production times, estimate how long it takes to design and approve an album, and if you have to ship the album off make sure that time is accounted for as well since major holidays tend to slow down deliveries. I always like to have a 2 week buffer in case I have to face an unexpected hurdle and give myself the peace of mind that everything will arrive well in advance so my clients don’t have that added stress during the process.

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WHEN SHOULD YOU START YOUR SALE?

Figure out which holiday you're going to run your sale for and make sure you give yourself a 2-3 month window leading up to delivery time. For example, when I run a winter holiday sale I’ll start the process in October and have the sale run until the deadline for ordering albums to ensure they arrive before the December Holidays. I always reiterate the deadline so that my clients know the timeline and know they can't wait too long to place their orders.

People absolutely LOVE the idea of checking off gifts as early as possible leading up to the holidays so although you might feel that October & November are a bit early to start your marketing campaign you’re actually do yourself and your clients a big favour by making their holiday shopping that much easier!

Don’t forget, many times your clients will be sharing their galleries with friends and family so it even gives them the opportunity to order a few holiday prints or an album of their own during your seasonal sale.

2. TARGETED SALE

A targeted sale is going to be more specific to your individual clients. This type of sale will become available to your clients when they reach a certain point in your client experience workflow. For example, when you deliver your client galleries you can offer a 15% off sale for all albums that runs for 2 weeks as a “Thank You” for doing business with you. This type of sale could also be done for one year anniversaries (if you're a wedding photographer) or even gallery expiration sales.

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WHEN SHOULD YOU START YOUR SALE?

The great part about a targeted sale is that you can add it into your workflow at any time. Having the system in place to run an automated sale can be implemented for your next client gallery delivery so you can get started on targeted sales right away.

You’ll want to prepare some promotional material to advertise the sale and start creating a buzz around your products. Wherever your clients hang out (facebook, instagram, or on their emails) is the channel you’ll want to use to promote the sale.

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Maybe you read this and thought, “Ugh, that’s just too sales-y for me.” and I hear you. When I started out I never thought I could run a sale because that’s what “business people” do - not artists who are providing a service for their clients.

But what I’ve learned is that some people just need that little push to invest in an album or print. What’s made me realize this is the reactions that my clients have when I deliver their album to them - they are emotional, excited, and grateful. Never, has anyone regretted getting an album, not once. More often than not, they are sending me photos years later of their kids flipping through it, or of where they have it showcased in their living room and tell me it's a great talking piece with everyone who comes over. It goes to show that the value of albums and prints goes beyond just “business”, they aren’t just things, they are tangible memories for your clients to hold and share with their loved ones and it’s up to you to help create that everlasting experience for them to have.

If you still don’t feel a connection to offering albums, check out my other post “Why You Need To Be Offering Albums” where you can discover your WHY for selling albums and begin to understand the emotional value of including them in your business.

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Screenshot of one of my Pic-Time gallery sales.

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SO, HOW DO YOU RUN A SALE?

If you use Pic-Time you can use their Sales Automation Apps to run your sales. The apps are easily customizable and user friendly. Another great perk? You can set it up one time and then apply it to ALL your galleries going forward. It saves you a ton of time and creates a seamless experience for your clients. 

If you don’t have Pic-Time, there are other alternatives to running sales. Using MailChimp to send out a customized email campaign is very straightforward, and they even have a free version if you’re just getting started. It’s not quite as easy to create in comparison to Pic-Time but it can be a great option if you are just starting out and can’t justify the investment (yet).

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These two sales strategies are simple ways to create a buzz around your gorgeous products and the perfect way to advertise (and sell) your products without that uncomfortable sales-y feeling you might associate to that part of your business. You can sell albums confidently, in a GENUINE way that will make your clients feel the importance and value of your products.

That’s the great thing about albums, they often sell themselves, it’s just a matter of creating a philosophy for your brand surrounding the importance of printed products. If it's something you truly believe in as a photographer than that feeling will translate over to your clients and they’ll understand and appreciate the value of having such a beautiful keepsake of that moment in their lives. 

- RH

The Four Steps to Selling Albums

As photographers we spend A LOT of time trying to get new clients (you know, like the tedious task of posting on instagram, or trying to consistently blog, or pouring hours of work into SEO strategies that you don’t 100% understand). But it’s actually easier to sell to the clients you already have instead of continually hustling to get those new leads.

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THE KEY IS CREATING A SYSTEM FOR SELLING AND DESIGNING ALBUMS THAT MAKES THE PROCESS EFFICIENT AND PROFITABLE.

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So let’s start breaking down the process and giving you the first actionable steps towards creating your system. You may need to invest a little bit of extra time to get your system up and running, but albums will give you the opportunity to create the success and longevity you have been working towards for your business, so the little bit of time and effort you initially put into the process will truly pay off in the long run.

1. YOU NEED A SAMPLE ALBUM

Now, I know I will sound like a broken record because I repeat this over and over, in my mentoring and anywhere else photographers are asking questions about selling albums, but the first step is to always invest in a sample album.

There are a ton of suppliers out there for every style and every budget. I know you may feel like you don’t want to spend the money, but trust me, this is what will make your album sales take off.

Do you feel like you just can’t decide on what album to go with? I know it can be overwhelming (there are A LOT) of options out there. Look through a couple of album suppliers (it’s great to try to source local) and maybe you end up going with one because of a great recommendation or they have a great sale on. Perfect! Just commit.

Now that you’ve chosen your supplier, choose an album that fits your budget and brand.

Bonus Tip: Most Album Suppliers offer discounts for Studio Samples so you can save on your initial investment. Also, as long as you price your albums right, you will recoup all of your investment back on your FIRST SALE.

Need some suppliers to check out? I would highly recommend QT Albums, Queensberry, Dekora, Pikto, Red Tree Albums, and GTA Imaging.

2. SET UP YOUR WORKFLOW

To save yourself time you are going to need to have a system. This is where most of your initial hours will be spent when getting yourself up and running to start selling albums. You’ll want to invest in album design software to make yourself as efficient as possible. In my workflow I use SmartAlbums 2020 to design my layouts and their Cloud Proofing software to get the feedback from my clients. My clients love the SmartAlbums online previewer because it gives them a perfect visual of what their album will look like in print and it’s super easy for them to let me know what changes they would like to make.

Time Saving Tip: SmartAlbums 2020 has a released a new feature that will now Auto Build layouts for you. All you need to do is have the photos selected, choose your settings, and click one button to have a full album designed for you! Talk about amazing!

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3. FIGURE OUT YOUR WHY

A big key to selling albums is understanding your why. You aren’t just trying to make more money when selling albums, you are selling albums because you know your clients deserve to have their memories preserved forever. As photographers, that is our responsibility. So do a little self-reflection and figure out why you believe every client should have an album in their hands at the end of their experience with you.

If you need a little help, check out my Free Resource: 6 Things You Can Do Right Now To Start Selling Albums. After you complete that exercise you will have pinpointed your why and learned how to incorporate it into all your messaging and social media.

4. BE CONFIDENT

Okay, so it’s easy to just say “be confident!” but this really will be the key to selling albums to your clients. When you have a meeting and you’re showing off your beautiful sample albums, raving about all the features that you love about it, your potential clients will feel that energy. Having the confidence in the products you are offering, truly believing in them and in the positive impact they will have for your clients will translate to sales.

Use your WHY to help you communicate to your potential clients the VALUE of albums.

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YOU HAVE THE OPPORTUNITY TO OFFER SOMETHING SO VALUABLE TO YOUR CLIENTS THAT IT’S A DISSERVICE TO THEM WHEN YOU DON’T GIVE THEM THE OPTION TO GET AN ALBUM.

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Although the task of offering albums may seem like a daunting one, completing one step at a time will get you that much closer to having albums as an integral part of your business.

Think about yourself a year from now, when you’ve successfully added albums to your client workflow and every client is ordering an album from you. You’ll need less clients to reach your financial goals and you’ll find yourself having more time to do the things you love. It just starts with completing these simple steps.

-RH

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Still feeling not motivated enough to get your album system started? Check out my post “Why You Need To Be Offering Albums.”

Why You Need To Be Offering Albums

PHOTOGRAPHERS, DO YOU FEEL OVERWHELMED WHEN IT COMES TO THE IDEA OF ADDING ALBUMS INTO YOUR BUSINESS WORKFLOW?

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You might feel like there just isn’t enough time in your busy week to add ANOTHER task to your to-do list. I get that, 100%. 

The thing about albums is that they can be the key to increasing your bottom line, without needing more clients. When you create a system that is efficient you will actually SAVE TIME while making MORE MONEY. Albums can be the key to creating the lifestyle you want while reaching your financial goals.

I’ve spent the last 5 years refining my album workflow, so much so that now I only need to dedicate 1 HOUR PER WEEK to the album process even though I sell them to 95% of my clients. This means that I’m corresponding, designing, selling, and delivering an average of 30 albums while only working 50 hours PER YEAR. So if you could get a return of $50k for 50 hours of time, would that be worth it to you? I’m hoping that you answered yes. Why? Because that would mean you’re making $1000 in that 1 hour that you dedicate to albums every week, and that’s a great value for your time spent no matter who you ask.

OKAY, SO MAYBE YOU’RE NOT FINANCIALLY DRIVEN

Financial goals aren’t your number one priority for your business. Maybe you’re happy where you are with your finances and lifestyle and the reason you are in this business is to create the most INCREDIBLE CLIENT EXPERIENCE. You want every single client you work with to enjoy every moment of working with you, be elated by their stunning photographs, and then brought to tears when they flip through their album that you hand delivered. (Take it from someone who has had this experience with the majority of her clients, it’s pretty damn fulfilling.)

As photographers it’s our responsibility to ensure our client’s memories are preserved forever. We take so much care in creating beautiful images for our clients, we should be putting that much care and attention into what happens to the photos after the fact. 

Albums are the perfect opportunity to protect our client’s images and etch your legacy as a photographer. Now you might be thinking, “But Ryanne, my clients have their images accessible online, that’s all they really need and want.” Well I agree that online galleries are great and clients love the beautiful presentation and accessibility. But have you ever wondered how often your clients are actually bringing out their phone or laptop to show that gallery to friends and family? Or, thinking even further down the road, how will they show them to their grandchildren? 

Technology is fast-paced and ever-changing, so we can’t really guarantee that our photos will be available for our clients to look at in 10-15 years if they are sitting on a usb stick or on a hard drive. It’s more likely that the technology will be extinct or no longer compatible with current devices which means the photos will be as good as gone. 

When I think about that it makes me sad. There is no way I want my clients to lose access to their images in the near or distant future. In fact, I want to ENSURE that their images are preserved in a way that they will be able to pass them down for generations. Cue, albums.

This is the reason I have invested so much in creating a seamless client experience that results in the delivery of beautiful products that become family heirlooms. This is my why.

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ALBUMS HAVE BEEN THE MOST FULFILLING ASPECT OF BEING A PHOTOGRAPHER ON TOP OF BEING THE REASON I HAVE A SUSTAINABLE BUSINESS THAT ALLOWS ME TO HAVE THE LIFESTYLE I WANT.

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SO WHERE DO YOU START?

There is a sort of fire that you feel when you realize how powerful and meaningful albums can be, use this fire to get shit done. If you’re not sure where to begin you can check out my Free Resource: 6 Things You Can Do Right Now To Start Selling Albums.

After you complete the worksheet you will have taken actionable steps towards incorporating albums into your business. You’ll also have pinpointed your own why and learned how to incorporate it organically into your brand messaging. These steps will get your clients excited to order their own albums and will be the beginning of your new life, with financial freedom and time to do what you love.

Good luck, I can’t wait to see the beautiful heirlooms you create,
RH