ALBUMS CAN BE THE SOLUTION TO MAKING MORE MONEY WITHOUT NEEDING MORE BOOKINGS.
Now, I know money isn’t the end all be all, in fact I personally have many other reasons for offering albums (and I know you do too). But the reality of it is that we’re entrepreneurs and our goal is to have a profitable and sustainable business.
We’ve hustled, put in all the extra hours, late nights & early mornings, done back-to-back-to-back days of shoots, and we deserve to reach a level of success where we CAN have the lifestyle we’ve always been working towards. If you’re like me you’ve probably spent WAY more hours on your business than you ever thought you would because you wanted to achieve a certain point of success (regardless how you define your it). Whether you’re chasing a specific goal or just success in general, sometimes we forget the bigger picture. Our business is supposed to afford us the lifestyle we want to live, whether that’s spending time with family, taking time off, or working on other hobbies / projects. Instead of feeling weighed down by our business, it’s supposed to give us freedom that we would otherwise lack working a standard 9-5 job.
OUR BUSINESS IS SUPPOSED TO AFFORD US THE LIFESTYLE WE WANT TO LIVE.
One of the most time consuming aspects of our business is generating new leads and converting inquiries to bookings. Think about all those social media strategies, blog posts, ads, giveaways, meetings, and networking events you’ve done since starting your business. You spend a lot of time preparing for where your next lead is going to come from, and it can be a lot of hard work. It’s time to shift your mindset and maximize the leads / clients you already have right in front of you.
BUT WAIT,
Before we go to deep into this, let’s get this straight. I’m not saying you should just stop all the work your doing to get new leads and new bookings in your business. It’s an extremely important part of your workflow that you really want to have working for you (ideally on autopilot).
What I AM saying is that if one of your strategies isn’t converting to a significant amount of leads and bookings (or any at all), then maybe your time is better spent on something else like maximizing your current client base.
YOUR TIME MAY BE BETTER SPENT MAXIMIZING YOUR CURRENT CLIENT BASE
Albums can help increase your revenue without having to invest more time in getting more leads and more bookings, which can ultimately be the most time consuming and expensive aspect of our photography business. We’ve already acquired the clients so if we’re able to add a couple extra thousands of dollars onto each package, then suddenly we don’t need to book as many weddings (or portraits) to reach our financial goals. It’s really the classic mentality of working smarter, not harder. If you aren’t yet offering albums then you’re likely leaving a lot of $$ on the table - not the most savvy business strategy.
Now if this has you a little down, it might be because you know that albums could make all the difference in reaching your goals and you’ve just always put off getting started. That’s OK, not all hope is lost! If you get organized and set up a strong marketing strategy, you can actually offer albums to past clients (from years back) in a way that will convert to significant sales.
SO WHAT DO YOU REALLY NEED TO ADD ALBUMS INTO YOUR WORKFLOW?
Well, there are three things that you’ll need to profitably and efficiently include albums in your business:
ONE hour per week to work on album design/correspondence/orders/deliveries
Knowledge of album design and an album software (alternatively, outsource your album designs)
A marketing strategy and an organized workflow that maximizes your time
Pretty straightforward, eh? I want you to know that of course there are a million excuses to put off incorporating albums into your business, but the bottom line is that once you have an organized system and the skills to create / market albums, you’ll be dedicating a very small amount of time per week to see big returns. That’s just good business if you ask me. So if you’re willing to put in the time to get yourself up and running, soon you’ll find yourself with an album workflow that runs smoothly and increases your bottom line - without increasing your investment of time.
WITH AN ORGANIZED SYSTEM AND THE SKILLS TO DESIGN/MARKET ALBUMS - YOU’LL BE ABLE TO DEDICATE A SMALL AMOUNT OF TIME EACH WEEK TO YOUR WORKFLOW AND SEE BIG RETURNS.
READY TO LEARN HOW TO SUCCESSFULLY SELL AND DESIGN ALBUMS?
I know that as a photographer you may not inherently have the skills to sell and design albums, that's why I created the Album Workshop.
It's a self-paced, online course that teaches you the skills you need to CONFIDENTLY sell albums to EVERY SINGLE CLIENT and DESIGN BEAUTIFUL LAYOUTS that your clients will be proud to pass down for GENERATIONS.
Albums can be the key to a sustainable business and to providing your clients with the ultimate experience.
In the course I guide you through all the ins and outs of offering albums to help you avoid COSTLY MISTAKES and learn to sell albums in a GENUINE WAY that isn’t off-putting to your clients.
I’ll teach you my method that only adds ONE HOUR to your work week so that albums can be used to make more money, without needing more bookings.
Invest in yourself and the growth of your business, there’s no better time then now.
